“More Discount Attract More Buyers”? —Influences of Discount Depth and Promotion Type on Promotion Effects
نویسندگان
چکیده
منابع مشابه
Monetary Discount Strategies for Real-Time Promotion Campaign
The e↵ectiveness of monetary promotions has been well reported in the literature to a↵ect shopping decisions for products in real life experience [3]. Nowadays, e-commerce retailers are facing more fierce competition on price promotion in that consumers can easily use a search engine to find another merchant selling an identical product for comparing price. We study e-commerce data — shopping r...
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ژورنال
عنوان ژورنال: Advances in Psychology
سال: 2015
ISSN: 2160-7273,2160-7281
DOI: 10.12677/ap.2015.56049